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  View in browser     Pro Rata By Dan Primack · Apr 29, 2019 🌴 Greetings from Beverly Hills, where today I'll moderate a Milken Global Conference panel on the Year of the Unicorns, with reps from SoftBank, Mubadala, General Atlantic, Maveron and Upfront Ventures. Hope to see some of you there... Was this email forwarded to you? Get your own! Sign up here .     Top of the Morning Source: Giphy Uber plans to position itself as the next Amazon, when its IPO road-show kicks off later today. Per Mike Isaac of the NY Times : Just as Amazon began as a modest online bookseller before growing into a digital retailing behemoth, Uber wants people to believe its ride-sharing business is the foundation for a larger "platform" spanning multiple transportation industries. Let's do some Q&A: Q: Why did Uber pick Amazon ove...